In the midsummer of Hebei, the sun is like fire,
It ignited the learning enthusiasm of the Hebei team.
From July 20th to 23rd, the lecturer group of Elizabeth Ceramic Tile Research Society came to Shijiazhuang, Hebei Province to meet the needs of terminal dealers and held two brand empowerment training sessions for local dealers and distributor teams.
the only sustainable competitive advantage,
It is the ability to learn better than competitors.
In a complex and changeable market environment,
terminal dealers need to adjust themselves according to the trend,
Through active learning, strengthen one's own professional ability,
in order to break through the siege and win the battle steadily.
On July 20th, distributors from Cangzhou, Xingtai, Zhangjiakou, Yongnian, Fengfeng mining area, Guangzong, Guangping, Weixian, Weixian and other regions gathered together to start a two-day course full of dry goods. In this empowerment training, the three event promotion lecturers were able to systematically help dealers from the promotion of theoretical knowledge to the mastery of practical skills and methods from the four major aspects of brand, product, marketing, and channels.
Activity Promotion Teacher-Shao Wenxu了解品牌文化，精准品牌定位，熟悉产品体系。邵文旭老师围绕品牌和产品方面，帮助学员对品牌和产品建立系统的认知。
Understand brand culture, precise brand positioning, and be familiar with product system. Teacher Shao Wenxu helps trainees to establish a systematic understanding of brands and products around the brand and products.
In addition to consolidating the basic knowledge of the brand, Mr. Shao Wenxu further brought you the "four-step method" to help terminal transactions, from the four entrances of "welcoming guests and breaking the ice", "brand introduction", digging out customer needs, and "product sales rules" to help students Increase the order turnover rate.
Activity Promotion Teacher-Liang Zhijie
How does the product change from raw material to finished ceramic tile? Compared with other brands, what are the advantages of our products? At the training meeting, Mr. Liang Zhijie gave a detailed explanation on the selling point advantages and application places of the brand's five major product categories. Help students learn to effectively introduce products to customers in marketing.
Activity Promotion Teacher-Jiang Yang
Grasp the consumer psychology of consumers, analyze and explain the consumer psychology and behavior psychology of consumers, help trainees to improve their sensitivity and coping ability in actual marketing, lock in a certain psychology of consumers, and achieve transactions through effective responses.
Give cash rewards to the best trainees of this training
In order to learn knowledge and skills in a more targeted manner, after the first training session, the Shijiazhuang distributor expects that 3 lecturers can set up a professional training specifically for the Shijiazhuang team. According to the market development of Elizabeth Ceramics in Shijiazhuang, the three lecturers carried out the second training in a targeted manner.
Three teachers shared with students
In the preparation of the courses, the three tutors focused more on sharing some skills and experience summarized from actual marketing activities to the students, and guided the students to share their own experiences, exchanges, learn from each other, discuss each other, and grow together.
How to start efficiently and quickly lock in demand? How to deal with decoration companies? How to do a good job in community promotion? How to spot terminal scams? Listen to how the 3 teachers teach students how to play differently on different channels.
After the training, all staff will conduct theoretical knowledge assessment and pass the customs smoothly.
Give cash rewards to the best trainees of this training品牌的发展离不开终端的提升，伊莉莎白瓷砖研习社，是一个搭建终端与总部的沟通桥梁，也是促进终端不断进步发展的学习平台，我们希望通过帮助终端团队提高自身的专业能力、营销能力、服务能力，从而推动品牌稳步持续发展。
The development of the brand is inseparable from the improvement of the terminal. The ELZIABETH CERAMICS Institute is a communication bridge between the terminal and the headquarters and a learning platform that promotes the continuous development of the terminal. We hope to help the terminal team improve its professional capabilities, Marketing capabilities and service capabilities to promote the steady and sustainable development of the brand.